"YouTube" its not just a word or a fun platform, nowadays it has become the second largest search engine. For every context, people come here with their queries like study materials, seeking fun, reviews of any specific product and many more which makes it more than an application. YouTube is a online class for students, platform for talent, place of business demonstration and what not. The way it is for the internet surfers is not same that for a YouTuber its completely different for the YouTuber who upload videos on their channel for surfers to view ,like ,comment and share their content and subscribe to their channel as the surfer has many videos of different YouTuber to view in such competition its really very important for a YouTuber to upload a very engaging content. For a YouTuber it doesn't matter what and how good content he makes and uploads on his channel, views and the audience engagement on his videos is the ultimate aim of the YouTuber .
I am going to share few tips for making more interesting content to built audience engagement:-
1)To the point content
Whenever an user searches for answer of his question he is actually willing to get the correct and useful answer without wasting his time basically its like an exam where user is the examiner seeking for the "to the point "answer of the asked question. So try to make meaningful and interesting content. One should not put in useless content in between just to built engagement of the audience as it will not work .
2) Quality Audio/Video
The content and the information shared in the video is the heart or USP of the video. So If one has done very good work and made a very useful interesting video but the audio or video quality of the content is not good i.e. the user in not able to see or hear the information properly he will straightaway leave the video, so its very important that one should use quality audio/ video devices to avoid such loss of audience.
3) Confident and Energetic
Energy do travels from the speaker to the audience so while shooting any video a YouTuber should look confident of what he is speaking and the way of talking has to be energetic it actually plays a very important role in overall audience engagement. If we take an example of news channels and reporters from earlier at the time of DOORDARSHAN to now , one of the major reason of people to move from DOORDARSHAN to modern news channels is the energetic and confident way to present the content, so the energy which the YouTuber possess, the same will travel to the audience. If its confident, the audience will surely like it and engage to it.
4) Language and graphics of the video.
If we take YouTube videos as a business and YouTuber as a businessman then its very important for a YouTuber to identify his target audience who will get him views for his videos and subscribers for his channel that is why everything has to be according to them, their mind set and most important is the language which they understand and prefer, no matter how good and useful content YouTuber has made and PICTURISED in his video if his audience is not able to understand and relate with it the content is useless so be wise while choosing the language and graphics for the video.
In a product, packaging plays a very important role which attracts the consumer first and creates a curiosity in their mind to know more about the product and fall in love with that which is exactly same with the . videos also. The thumbnail is the packaging of the video it has to be attractive according to the mind set of the target audience it should be a kind of making " LOVE AT FIRST SIGHT" possible and an interest could be built just by looking at the thumbnail of the video, not only the video talks but the poster or the thumbnail also speaks a lot. So the thumbnail is the first impression and as we all know " FIRST IMPRESSION IS THE LAST IMPRESSION " so be wise in Creation of your video thumbnail.
We will share more interesting factors that will lead to engage more audience for your channel. So stay tuned and stay connected with us through this platform.