Youtube advertising is dependent and influenced by many factors like your target audience, campaign size, budget, watch time etc. Although, on average youtube advertising cost varies between $0.10 to $0.30 per action or view. This sums up to $10 daily can be your youtube advertising cost which means every time your ad is being viewed by someone or if anyone clicks for further information you will be payable $0.10 to $0.30.
How does youtube ad pricing function?
Just like its parent organization, google, and youtube ad works similarly which means you will be billed either on a cost-per-click or cost-per-action basis. The pricing of these ads totally depends on user actions. On a cost-per-view basis, you will be charged every time a viewer views your ad on youtube and on a cost-per-action basis you will be charged if someone clicks on the ad for more details. There is no fixed pricing for the advertising as it gets influenced by many factors but for an idea, the average cost lies between $0.10 to $0.30 per view or click. Although, you have some say in regulating the budget for your campaign.
Types of youtube ads?
There are various types of ads that youtube offers you to choose from. You can select your ad accordingly and launch it on youtube. There are different styles of formats available for ad display which will influence your cost. Following are the types of formats you can choose from for your youtube advertising.
Display Youtube ads
Display ads appear above the video recommendation list which is shown on the right of the feature video. These ads are the base version of all the formats and it costs a bit cheaper than other ads.
As you can understand from the name this ad overlays the running video. It appears on the 20% portion of your video with an opaque effect. Overlay ads come with an option to “X” them out whenever they pop up.
This ad comes in a premium version of the format. It appears on your screen entirely before, during and after the video. But they start with a countdown and generate a button on the screen to skip it typically after 5 seconds.
These ads are the opposite of skippable ads. They play prior videos that can be viewed and cannot be skipped. It is usually 15-30 seconds long.
Long non-skippable ads:
These ads are usually more than 30 seconds long and cannot be skipped in between. You need to watch this entire ad in order to view your video content.
You might get confused with the name but the duration of the ad is not very long they quickly deliver their objective within a limited time which is why the name is bumper ads. They last for 15-20 seconds but cannot be skipped.
These cards display content that might be related to your video or you can give your audience a teaser about the products you will be using in your upcoming video. It is a great strategy to build excitement and keep your viewers engaged for a longer time.
Above is all you need to about youtube advertising. Cost, format, tools everything is mentioned what you should be knowledgable about if you are planning to invest in youtube advertising. It is a great deal because you can reach a worldwide audience to promote your brand.