For most content creators, channel growth happens organically. While there’s a chance you may explode in popularity overnight with a viral video, it’s way more likely that your audience will grow steadily over time. Channel growth boils down to reach as many new fans as possible.
Step By Step Instructions to Get Discovered By New Viewers On YouTube Channel
Master SEO to appear higher in common searches.
What are some common questions viewers might ask creators in your niche? If you’re a makeup artist, they may want to know how to blend their eye shadow. If you’re a baker, maybe a lot of viewers want to know how to spread fondant over their cakes.
These common questions lead to common searches because many of them contain similar keywords. You can utilize these keywords to boost your rank in common searches by mastering Search Engine Optimization.
Take inspiration from popular vloggers’ titles so you can increase subscribers on your channel.
At whatever point you click on a YouTube video, a few new suggestions show up on the sidebar. At the end of the video, YouTube suggests similar videos you may enjoy as well. As a creator, you want your videos to show up here as often as possible.
In order to get your videos to appear as recommendations next popular creators’ videos, take inspiration from their titles. Name your videos in a similar way, using similar keywords and sentence structure.
Collab with creators outside your niche.
Another effective way to reach new viewers is to collaborate with other creators outside your niche. While creators within your niche may have audiences that already overlap with yours, creators from outside your niche likely have audiences that are entirely unique from yours.
One of the best examples of this kind of partnership is the explosively popular collab videos created by Shane Dawson and Jeffree Star. As a comedy vlogger and a beauty guru, they seemed to come from completely different worlds. However, when they joined forces, they created one of Shane’s most popular series to date and became extremely close friends.
Try to answer a question you’ve always wondered about.
Many viral videos start with a question. The creator’s curiosity is strong enough to lead them to run an experiment or start a new project. Millions of viewers click play because they’ve been wondering the same thing.
For example, like many viewers, Mark Rober had always wondered if it was possible to fill a swimming pool with Jello. So, he dedicated a good few months to make it happen, resulting in more than forty-four million views.
Hop on current video trends.
An easy way for any creator to grow their channel is to hop on current video trends. By joining in on a video trend that’s sweeping across YouTube, you get to reach millions of potential new viewers while trying something new.
For example, British creator Talisa Tossell had a moderately popular DIY channel a few years back. However, when the slime trend hit YouTube, she decided to join in. Her first slime video exploded in popularity, and now she has more than two million subscribers.
Scroll through your video comments for viewer-submitted ideas.
Sometimes, your fans may have done the heavy lifting for you. Scroll through your video comments and Twitter mentions for video ideas your viewers have shared with you. Screenshot your favourite ones so you can properly credit the person who came up with any idea you decide to use.
Jenna Marbles gets a lot of her popular video ideas from fans. No matter how outlandish the idea, she finds a way to make it happen. For example, when a fan suggested on Twitter that she paint her face to match her living room chairs, she went for it.
Getting your content discovered by new viewers is all about getting your videos in front of fresh eyes. Focus on SEO and collaborations in order to speed up your channel’s organic growth.
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