YouTube the word seems to be small but the productivity is exactly different, as we all know YouTube has became the second largest search engine for the surfers of internet. All the users or the people who come with a question on youtube gets not just satisfactory answer but also graphical representation of the answer. Whether the students who comes with a question or a buyer to get the reviews of a product followed by many other users who come with their different needs which actually makes YouTube a very important and unique medium for a user to RELIE upon .
YouTube is one of the fastest and easiest way for an entrepreneur or for a company who wants to grow their business and get their brand or company familiar and reliable for the people . Nowadays people do spent a lot of time on youtube and try to get their all questions answered by the experts or the influencers through YouTube. So just not only for fun but also for business youtube has become a very unique way to reach new heights.
As far as business is concerned with a quality product or service -two more major aspects are required one is marketing and the other is demand. For a busniess its really important that it should approach its target market and introduce their product or service to them for that marketing plays the most important role as it becomes tough for a organization to approach large number of people individually but as now when we are moving forward with digital marketing by the medium of YouTube a company or entrepreneur can directly approach its potential market as a whole which means if a company uses this platform wisely its a big plus for their busniess. As Youtubers also acts as the influencers for their audience, fans do believe upon their role models so a company can get the endorsement done through them on their youtube channels. When people see their favourite YouTubers using it they will also take interest in that which indirectly it takes us to the second main aspects of a business to grow that is demand, so a good marketing strategy also influences the demand of that product or service and thus generates remarkable high rate of demand.
Moreover, YouTube platform can also be used as a digital outlet for their business because YouTube has the Highest percentage of social reach and as by this a business person can save the cost of all fixed assets which he mightspend in making an outlet or chain of outlet for his business as a physical outlet canonly cover specified portion of market where it is located but through youtube he can make the entire world as his target market . He can demonstrate his products/ services on his channel and interested people can see that and approach too.
Why only YouTube?
Now, a question arises that why only youtube instead of this platform they can also collaborate with any other online giant , so the answer is because first of all they will need to give profit or royalty to that giant, and also they will need to follow their policy,as those online Giants must be having many more brands so they will not focus on his product the much as he will himself do upon his product. These all positive aspects makes YouTube a very big platform for a business to grow and target his market as a whole on youtube through digital marketing strategies.
10 ways in which YouTube helps in your business-
- Try to brand your channel uniquely so that it is easily differentiable this can be done by properly optimizing your meta description which includes title, description, tags etc.
- Make a short video of your business which clearly defines your USP and highlights main objective.
- Choose attractive thumbnail for your video so that ultimately helps in grabbing viewers attention.
- Can also approach famed Youtubers to endorse your brand.
- Doing proper keyword research so that you can get idea what the users are searching for the most this will help in proper positioning of your business.
- Creating playlist also helps to land on search results page.
- Uploading relevant videos consistently.
- If you want to grow your business in very short time, then can also go for YouTube ads.
- Promote your videos on other social media platforms Because it helps in reaching more target audience at a time and helps in increasing views.
- Include call to action button so that user can learn more about your business.
Best time to post?
Now coming to question that what would be best time to upload your video so that your video can gain N number of views very shortly. Don’t worry you need not to go to any website for the answer of this question. Below I have attached the stats by which you can select your most appropriate time for uploading your video inorder to achieve optimum results.